Sentiment Analysis

What Sentiment Analysis is

Sentiment can be a simple positive-negative label or a finer analysis of emotion and aspect — what specifically the writer liked or disliked.

How it works

Historically a supervised classifier over labelled reviews; today often a prompted language model that also extracts the aspect and a supporting quote, which is more useful than a bare score.

Why it matters

It converts open-text feedback into a trackable metric, though aggregate scores hide more than they reveal without aspect breakdowns.

Common uses

• →Review and survey analysis
• →Brand and social monitoring
• →Support ticket prioritisation
• →Employee feedback themes