MonkeyLearn
EI 10/10Rated higher on the Moyan EI score (10/10 vs 8/10), so it keeps more of the thinking with you.
Moyan AI Directory
What The Product review
What The Product is an automated research tool that parses competitor websites to extract feature lists and market positioning for product managers and marketers.
What What The Product does
what it does
What The Product acts as an automated web scraper and analyzer focused on product intelligence. It crawls a target URL to identify the technical features, messaging strategy, and intended customer profile of a specific product. Instead of manually auditing a competitor’s landing page or support documentation, the tool synthesizes this information into a structured format. It aims to bridge the gap between visiting a website and understanding the underlying business logic that drives its product roadmap.
how people actually use it
Most users employ the tool during the initial phases of market research. When a product manager enters a new vertical, they often have dozens of competitors to track. Rather than spending hours clicking through every page, they feed the URLs into the tool to generate a baseline summary. This summary helps them quickly establish a matrix of features offered by others. It is also used by marketing teams to audit how their own site is being interpreted by an external algorithm. If the tool fails to identify a key unique selling proposition, the marketing team often takes this as a signal that their website messaging is unclear or buried in technical jargon.
where it falls short
While the tool is efficient, it lacks the depth of human intuition. It often struggles with complex enterprise software that hides features behind gated demos or login screens. Because it relies on publicly available web content, it cannot see the actual user experience inside an application. Furthermore, the tool tends to surface generic features that are common to all products in a category, missing the subtle nuances that actually drive customer loyalty. It provides a wide view but rarely provides the deep, qualitative insight required to understand why a product is successful.
whether it builds skill
Using this tool can actually atrophy research skills if a user relies on it as a shortcut rather than a supplement. It provides the final output of research, which leaves little room for the user to practice the process of critical observation. To grow, a user must treat the tool’s output as a hypothesis rather than a final truth. If you use it to start your research and then verify every finding manually, you will strengthen your ability to discern marketing fluff from actual product capability. If you simply copy and paste the tool’s output into a slide deck, you are becoming a passive consumer of automated data.
Who it suits
Product managers and marketers who need a high-level overview of a competitive landscape before conducting deeper qualitative analysis.
Strengths
- + Reduces the time spent on manual website auditing.
- + Provides a standardized format for comparing multiple competitors.
- + Highlights inconsistencies in website messaging.
- + Helps identify common feature sets within a competitive niche.
Watch-outs
- − Cannot see behind login screens or gated content.
- − Frequently misses non-obvious product differentiators.
- − Lacks the ability to evaluate actual usability or product quality.
- − Susceptible to inaccuracies if the target website is poorly structured.
Moyan EI score: 5/10
The tool accelerates data collection but does not replace the critical thinking required to interpret market conditions. It grows the user only if they commit to verifying the automated outputs against real-world observations.
The Moyan EI score is our own measure, published only here: does the tool strengthen human judgment, learning and emotional intelligence, or quietly replace it? Ten means you finish smarter than you started.
Pricing
Most tools in the competitive intelligence category use tiered subscription models based on the number of domains scanned or the frequency of reports generated. Check the vendor page for usage limits on monthly credits and whether they offer a trial period to test the tool against your specific industry.
Learn it here
You will learn to question the output, not just generate it.
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What The Product FAQ
- Can What The Product analyze sites that require a user login?
- No, the tool is restricted to publicly accessible web content and cannot crawl behind password-protected portals or user dashboards.
- How does this compare to manual competitive analysis?
- It is significantly faster but lacks the subjective insight a human brings when evaluating the quality and UX of a product.
- Does this provide real-time updates on competitor changes?
- It provides a snapshot at the time of the scan, but it is not a live monitoring tool that automatically notifies you of every site change.
- Can I use this to analyze my own website?
- Yes, many users analyze their own sites to verify if their messaging is clear and if the most important features are being correctly identified by external observers.
- Is the information provided guaranteed to be accurate?
- The tool provides an interpretation of website content, which may contain errors based on how the competitor has built their site or structured their copy.