Radisson Hotel Group brings hotel discovery into ChatGPT
The Radisson Hotel Group, in collaboration with Accenture, has launched an integrated ChatGPT plugin that transforms how consumers research and book travel. By embedding search and comparison capabilities directly into the AI interface, the group is streamlining the customer journey. This move underscores a broader trend where travel brands are bypassing traditional booking portals to provide personalized, conversational booking experiences that prioritize convenience and high-intent engagement through generative AI models.
What this means for you
Businesses should explore developing conversational plugins to reduce friction in the customer sales funnel and capture intent at the start of the research phase.
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