Guitar company D’Addario admits that AI music was used in a promotional video

D’Addario, a well-known manufacturer of musical instrument strings and accessories, has admitted that AI-generated music from the platform Suno was used in a recent promotional video, reversing its earlier denials amid growing evidence. The company initially dismissed allegations, suggesting audio artifacts were due to low-quality exports or audio plugin effects like Autotune. However, after sustained scrutiny from musicians and AI ethics observers, D’Addario confirmed the use of generative AI to create background music in the ad. The incident has sparked debate over transparency in AI use within creative industries, particularly when marketing content implies human performance. It highlights the growing need for clear disclosure when AI contributes to audiovisual branding, especially in music-centric markets where authenticity is valued.